Month: April, 2010

White Wire

It’s up!

Since moving to Iowa City, I decided I wanted to do a slight revamp of my site. My old one with indexhibit was great—super easy to use from my end and an incredibly efficient way for users to flip through my work. I’d recommend it to anyone who is looking for just that. But now, not only did I want a personal portfolio up, I wanted one that was more explicit in how to get in touch with me (goal being to get work, of course). Then came the much larger realization that what I really wanted, beyond just the site, was to be a full-time self-employed designer and be able to work directly with clients. I didn’t just want to be “Becky Nasadowski—I’ll help you on my down time if you want—designer.”

And what better way to get into character than to develop a new one? So I decided on White Wire. Why this name? Well, being the mind map lover that I am, I set out to dissect and connect word after word as I embarked on the naming process. I ended up melding two which felt completely comfortable to me. One very much describes my aesthetic and love for subtlety and space. The other is indicative of relationships—joining two things together, often quietly and with great precision, to create contact. Perfect.

I designed the site—shock to no one with how clean and minimal it is—and got a great big pile of help to code everything from my friend Michael Courier (interactive designer + photographer extraordinaire) in Chicago. Hit him up if you need the goods!

(And check out if you need the print goods.)


Hijacking type

Beautifully Banal is an exhibition from the Type Directors Club where they’ve asked designers such as Ed Fella, Catalogtree, Gail Anderson and others to take a classified ad from their local community newspaper, hijack it typographically (their words), and create a fancy collectible poster. They’ll auction these posters off in May with the proceeds going to the TDC scholarship fund. You can see the ads side-by-side with their posters on their site. Some of my favorites:

Tina Roth Eisenberg

John Gall


Love from Annika

Annika Backstrom via {BLACK. WHITE. YELLOW.}

Archer as bailout?

Archer is one pretty, well-designed typeface. And it’s everywhere. While it was created by Hoefler & Frere-Jones for Martha Stewart Living, it has spread like crazy to every other scene imaginable. It has whimsy. It has finesse. It has style. It has the ability to be a warm fuzzy to our failing economy?


Lauren Adams, an MFA student in MICA’s design program, published a short essay discussing Archer’s ubiquity on AIGA’s site last week.

Archer boomed right when the U.S. economy went bust. With unemployment continuing to soar and businesses declaring bankruptcy, with newspapers and magazines folding and personal savings accounts shrinking, Americans, more than ever, crave trust, comfort, friendliness and other fuzzy feelings. Companies are responding, and Archer may be part of the solution.

Oh… no…

I’ve heard about this and thought it was a myth. This posting on unbeige confirms it. Starting June 9, Bravo will debut Sarah Jessica Parker’s modern art reality show—Work of Art: The Next Great Artist. The prize is 100 grand and an exhibition at the Brooklyn Museum. This snippet from their post says it all:

We’ve been poking fun at and mercilessly mocking this show since it was first announced, because frankly it sounds ridiculous. But like we’ve said before, so is the art world, so who knows? … This will either be a wonderful disaster or a horrifying success.


The University of Illinois senior design show, Rendezvous, is this weekend at the Co-Prosperity Sphere in Chicago. This is the first year they’ve combined both graduating seniors in graphic design with the industrial design class.
Nate Baltikas, UIUC Viewbook
Christiana Chae, JG Ballard Poster

Jack Craig, Chaos Clock

display / sans-serif / modern / light


Raleway is a free + lovely typeface from Matt McInerney at The League of Moveable Type! Matt is a design student at the Savannah College of Art and Design, interned at Pentagram last summer, and started Read Between the Leading—a podcast about design—with fellow design student Aaron Heth. Go getter.

Raleway is an elegant sans-serif typeface, designed in a single thin weight. It is a display face that features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than it’s neo-grotesque inspired default character set.

Sometimes my life makes sense

I just adore Carrie Brownstein. From the feminist rock band Sleater-Kinney, to her role on NPR’s All Songs Considered where I always find myself giggling while listening (alone and with headphones), and most recently for her Monitor Mix blog which helped me find myself… just today.

With today’s post, What Your Birth Date Says About You, she says:

Yesterday, while recording the Spring Preview show with my All Songs Considered cohorts, we began discussing what songs were at the top of the charts on our respective birth dates. I had never heard of my song. It’s Andy Kim’s “Rock Me Gently.”

If Andy Kim’s hit song says anything about me, it’s that I’ve been a contrarian since birth. Most readers of this blog know that I hate my rock gentle. And now that I think about it, nor have I ever rocked anyone gently.

You are welcome to participate in this silly game as well by going to the site This Day In Music. Dissatisfied with the #1 on the U.S. charts? Try the Australian or U.K. charts instead!

So I played along.