Shut it down.
Perfect. I was going through my Google Reader that I’ve neglected for about a week, and thinking I needed to start compiling all of these logos based around the X. I know the Hipster Branding tumblr certainly hit on these quite a bit in their collection as they hipster-fied existing brands, but this site–Your Logo Is Not Hardcore–is a superb collection of these logos in action in the real world. They all look nice and lovely… but damn. I don’t care if it’s hardcore or not–can all designers just agree to retire this tactic?
Here are just a handful from a huge pool: